New Year’s Resolution: Targeting the Rich & Restless of California
We heard today that our state lockdowns are extended for two more weeks due to lack of capacity in hospitals – primarily in Southern California. While Covid-19 cases reports are on an uptick, the overwhelming majority of residents are healthy. It’s increasingly becoming a tough sell to ask California and its small businesses to “take one for the team.” How can we work together to create some social relief for the millions of people who are going stir crazy and the businesses that used to serve them their outlets while still being mindful that Covid-19 is a problem?
More than 50 percent of California residents are between the ages of 18 and 65 which is the demographic the CDC sites as being the lowest risk rate. There are more than 1 million millionaires in California — more than any other state. San Francisco has the highest density of billionaires of any city in the world. Over the past five years, California has attracted 162,000 more adults with at least a bachelor’s degree from other states than it has lost, according to the Public Policy Institute of California. The Golden State stands alone in this regard.
I think it would be very interesting to bring together folks from the GCLA and the California Restaurant Association to brainstorm on ways to create an experience involving small groups, a great vibe/ambiance like the inside of a limo, some food, good wine, some fun music.
Can we do wine tasting inside a vehicle? Can we offer a party-in-a-car? The demand is there for a huge California demographic to socialize. The demand is there for restaurants to create revenue streams.
Weddings are expected to huge in 2021 in the way of numbers but the trend is for smaller, outside events. Beach weddings will dominate into the New Year. We have plenty of beachfront. People movers for those in need of transport, such as Non-emergency medical and paratransit are viable options to explore but we’ll have to help you to understand how to secure contract jobs if that’s something you’ve never done before.
We can’t stop thinking of ways to make money using our ground transportation expertise. 2021 is the year we rebuild our industry.
“A need or problem encourages creative efforts to meet the need or solve the problem.” - Greek philosopher Plato.
