Looking Back with GCLA
Dear GCLA Members and Industry Colleagues:
I am writing to convey my very best wishes to all of you as we wrap up an eventful 2020 and shift our momentum into the next calendar year. The past months have been rocked with challenge, but even through the storm, noteworthy achievements have happened.
Just a few outstanding examples: the GCLA joined the fight to upend Prop 22 and stayed the course to the bitter end. Along the way, we got to know some of the most influential politicians and organizations in the state of California, thus expanding our sphere of influence and credibility. We need all the friends we can get. So, despite the Prop 22 setback (and the fight is not over), your transportation association garnered much needed clout and opened more doors of support for the challenges ahead. Another proud achievement was being able to offer our members a hygiene safety certification for frontline personnel/drivers. The www.SafeCleanRideCert.com program has been accepted by a growing number of travel organizations, insurers and trade groups. We have only scratched the surface with this program. We aim to change human behavior towards health risks through education and we’re off to a great start. This year we also created membership standards and a code of conduct that enables the GCLA to help resolve individual business disputes – something no other trade association offers. Our members have a place to go and be heard. We proudly rolled out a new digital membership directory which we are promoting to transportation buyers AND we have this fancy e-newsletter that is reaching more than 6,000 transportation professionals EVERY week!
As we ring in the New Year, the Greater California Livery Association has updated its Association Committees and we are looking for volunteers to add to our teams. We have big plans that include a new series of industry awards programs, the GCLA Academy, two live events sponsored by big brands like Cadillac. Our advocacy calendar is busy as well. There is much work to do legislatively to get our members moving again. I have the 2021 GCLA Committees Sign-Up Sheet at my desk so please send me an email to sara@gcla.org and we can go over the projects you’re most interested in.
Indeed, we have so many points of pride that there are too many to do them all justice in an end-of-the-year letter. We have many good people with helping hands that made all the difference in the world. And, to our sponsors…there’s a special place in Heaven for all of you. We thank you for shouldering the lions’ share of our overhead this year and backing our member initiatives.
If you’re on the fence about joining the GCLA, please get off and come be a part of our community for $75 for Operators and $300 for Suppliers a year. We want and need you. We don’t care where you’re from either. They say what goes in California, so goes the nation and it’s true. Out-of-state and abroad members offer different perspectives and that is so very important to us.
This is a winning association with great momentum. Get involved and help us accomplish big things together in the year to come.
With very best wishes,
