Time to Call on the Wedding Professionals!
Spring has sprung and it’s time to get your marketing plans penciled out for how your company can benefit from the abundance of weddings on the books this season.
Here’s a few easy tips you can do right now via EMAIL MARKETING:
1. Research wedding professionals – go to https://www.theknot.com/marketplace/wedding-planners/california 2. Craft a PERSONALIZED letter based on things you picked up in your research of each wedding professional and do the same for wedding venues. When you look up a wedding planner you will see a section called ABOUT THIS VENDOR and below their business overview you will find DETAILS and all the way at the bottom are REVIEWS. In these sections you will find opportunity to find a connection.
FOR EXAMPLE:
Dear {first name},
Your amazing reviews on the Knot caught my eye. {CUSTOMIZE HERE} Your glowing reports on your attention to detail along with your expanded service options (looks like you nurture your clients from the minute they get engaged) inspired me to reach out to you today. My company looks for strategic partners like yours. My luxury transportation company is {name}. We are a white glove service provider who also agonizes over every detail for all of our clients. I am interested in speaking with you about a strategic partnership that works for both of us. Please let me know the best time and day to talk and how you prefer to handle business introductions.
Warmly,
{your name; your title; your company} 3.Edit and proof before hitting the SEND button! I get a lot of business emails. If they are grammatically wonky, I tend to form a negative impression of the company and hit delete.
4. Subject lines are the single more important part of your success rate. If you can’t get a wedding planner to read your email, it’s DOA. The first 4 words are your make-or-break on email Subject lines. There must be something compelling, flattering, intriguing, authentic or beneficial.
EXAMPLES:
a) Loved your Knot review b) Your company caught my eye c) We have lots in common d) Wedding success depends on the dependable e) Lightening the load for you, I can help 5. Make sure, too, that you are ready for wedding planners to respond to you. Have a professional Power Point pitch deck created with no more than 10 slides. It’s the best way to quickly move through your company without overwhelming. These easy tips will work and I am excited to hear from you so please keep me posted on your progress!
