What’s the News for December?

As the bulk of the United States hunkers down for cold days ahead, the state of California offers some of the best weather options and attractions in the world during winter season. For this reason, our state is doing its best to deter sun-seeking vacationers from coming here for fear of aggravating the Covid-19 spikes. There were 279 million tourists who traveled to California in 2019. Add that to the already crowded state by nearly 40 million residents and its easy to see why our government is concerned with potential problems. It’s 2021 we are waiting for and there are very positive signs ahead. For one, our political situation is sorting itself out. No matter what side of the aisle you’re on, we can all agree that politics leveled a hefty blow to our livelihood this year as we were basically suspended in time with respect to more relief and policy changes. We have a vaccine that has been touted as the linchpin for the Covid-19 massive recovery. We may be forever changed in the way we approach sanitation health risks, but like the Flu shot, the Covid-19 vaccine is a major breakthrough and will allow us to get moving again.

I will continue to extol the merits of www.safecleanridecert.com. This is a 1-hour training program that covers hygiene safety, endorsed by the GCLA. It includes a knowledge test that requires an 80% pass rate in order to be certificated. SCR meets the CDC and CAL/OSHA requirements for healthy working environments. It will be an invaluable risk management cogent evidence tool should your workers or clients make claims against you or your company. It satisfies the Duty-of-Care peace of mind that corporations are looking for when considering transportation contracts. And, it is a proactive response to a very serious crisis which will be seen favorably by all.


On GCLA specifics, here are some important updates that have recently transpired:

*OurWe MOVE California - LIVE,sponsored by Cadillac and SoCal Penske has been rescheduled to Tuesday, February 16th. All event details will be on gcla.org next week. This will be our first in-person meeting since December 2019 and we have quite a conference prepared!

*We have elected our new board of directors and are pleased to welcome back Selim Aslim, director-at-large, Darren Croasdale/San Diego, Mark Stewart/Orange County, Robert Gaskill/Los Angeles, Don Mahnke and Tom Buck/Northern Cal seats. New to our board is Alex Darbahani/Los Angeles and Alaric Sales, McCoy Auto/vendor seat. Congratulations to all!* We have launched the Pat O’Brien Grant Program. Mr. O’Brien, who serves as council board of director to the GCLA has pledged $5,000 towards this newly formed member benefit, created to help current members who wish to renew their membership but are suffering a financial hardship. Contact our offices directly for details. Sara@gcla.org

Hoping everyone had a nice Thanksgiving break. Stay optimistic – we are in this to win this!

Sara Eastwood-Richardson

Joan Dyer


Hi there! I’m co-founder of Cultivation Companies. After leading corporate sales and marketing teams, I started my business to help small business owners cultivate more success. And if we can help you cultivate more joy - even better!

Our goal is to support you with our expertise, so your expertise can remain focused on the growth of your business. As we know each business is unique, we customize our approach to your budget and goals.

If 2023 is your year to finally have a website that fits your brand and helps new clients find you, I'd love to have a quick discussion to see where we can add value.

https://www.cultivationcompanies.com
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