GCLA Milestones in 2020
Honk, Honk! Beep, Beep! Toot Toot!
Team-GCLA spends most of its days, trying to figure out how to build your community. I like to use this “real estate” column in our e-news each week to share my perspectives on things going on of relevance. And to cheer you on.
Today, I want to toot our horn. It’s been just over three months since my team found our way to the GCLA “C” Suite. In that time, much has happened that is already having significant impacts. At this point, we are only setting the table. The feast is yet to come. We refuse to yield in the face of adversity and instead we forge full steam ahead in anticipation of an exceptional economic rebound in the months to come. Here are some highlights of actions we’ve accomplished:
Industry Firsts and Milestones:
GCLA adopted a first-ever Board of Directors “Code of Conduct.”
GCLA adopted a first-ever “Code of Standards” for membership.
GCLA created the first ever California Transportation Covid 19 Impact Study for CPUC.
GCLA hand crafted an appeal to Congressman Kevin McCarthy and had it personally delivered.
GCLA developed it’s first-ever E-News Weekly.
GCLA created its own proprietary Covid-19 Resource Center, housed on GCLA.org.
GCLA.org was completely redesigned for a more contemporary and polished store front.
GCLA – TV was launched. Our first video is in final edits.
GCLA created the We Move California marketing campaign, video is in the works now.
GCLA developed a new database to include more than 7,500 owners of transportation.
GCLC unveiled its first-ever comprehensive DIGITAL SPONSORSHIP media kit, with dozens of exclusive offerings for suppliers and operator alike. Check it out here: https://www.gcla.org/sponsorship-opportunities
Just like you, we had a very different vision when we pulled up our chairs on March 1, our first day working for you. By mid-March everything changed and all of our plans have to be revised. Sound familiar? Just like you, we refused to give up. We committed ourselves to finding solutions and delighting in even the smallest accomplishment. I hear operators who say they had a good week because they booked 5 trips compared to 1 the week prior. That’s what I am talking about! We are in this to win this. My team and your board of directors have a summer packed with more initiatives to help you heal, and move forward. The best is yet to come.
Stay positive,
Sara Eastwood-Richardson
